The Ethiopian Broadcasting Corporation (EBC) and Al Jazeera Media Network have signed a memorandum of understanding (MoU) enabling them to collaborate on capacity building.
Representing their respective institutions, Chief Executive Officer of EBC, Seyoum Mekonnen and Director of Al Jazeera Media Institute, Mounir Daymi signed the MoU on Monday, at Al Jazeera's headquarters in Doha, Qatar.
On the Ethiopian side, Minister of Government Communication Affairs Office Dr. Negeri Lencho, and Ambassador Extraordinary and Plenipotentiary of Ethiopia to Qatar, Misganu Arga witnessed the MoU signing event.
The capacity building agreement signed between the two media institutions is believed to help the Ethiopian side benefit from Al Jazeera's rich experience in the field of journalism.
On the occasion, the Ethiopian delegation visited the various sections of the Al Ja zeera Media Network.
Al Jazeera, also known as Jazeera Satellite Channel (JSC), emerged to become a vibrant and globally influential media network in a relatively very short span of life, it was noted.
Hence, it was favored by the Ethiopian side for experience sharing on contemporary practice of journalism in terms of both human resource development and technological transfer.
"The visit would help EBC draw valuable lessons to enrich the process of institutional transformation and rebranding it has been undergoing lately," Dr. Negeri said.
An Al Jazeera crew will be visiting EBC shortly to conduct a needs assessment and identify areas that call for their support, it was indicated.
Discussions were also held between the two sides on ways of putting the MoU into action.